Lancôme released Poême in 1995 accompanied by a campaign starring Juliette Binoche that drew from a $32 million annual ad spend, solidifying Binoche’s bare-faced beauty as France’s premiere global commodity.
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Eau de Eulogy: Poême by Lancôme
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Lancôme released Poême in 1995 accompanied by a campaign starring Juliette Binoche that drew from a $32 million annual ad spend, solidifying Binoche’s bare-faced beauty as France’s premiere global commodity.